My Florida
Roofing
Building a stronger local marketing system around trust and demand.
I managed SEO, email, website strategy, social, direct mail, creative development and lead generation for a high-consideration home-services business.
A local contractor needed credibility everywhere a homeowner might look.
Roofing is expensive, disruptive and trust-heavy. The marketing system had to generate demand while also reassuring homeowners that the company could handle the work.
I owned a broad digital and creative remit.
I managed SEO, email, website strategy, social, CRM automation, reporting, direct mail, creative development and lead-generation support.
Improve the technical foundation before asking organic search to do more.
I compared site crawls from before I joined with another roughly three to four months later. The later crawl showed stronger site health and fewer issues.
Stay useful before and after the estimate.
I used email for education, follow-up and customer communication, while direct mail supported neighborhood-level acquisition around a highly local service.
Move the brand toward proof of work and professional consistency.
I shifted social toward stronger project imagery and built physical sales materials that could support events and business-development conversations.
Local growth works better when demand generation and credibility reinforce each other.
The strongest system was not one channel. It was SEO, communication, neighborhood outreach, proof of work and sales collateral working together.