Different industries.
The same core problem.
I’m a marketing strategist with more than 13 years of experience across insurance, CPG, healthcare, agency, home services and entrepreneurship.
// THE THROUGHLINE
Understand the business. Understand the audience. Build the connection.
My background spans brand strategy, product marketing, integrated campaigns, email, paid media, SEO, content, websites, lifecycle marketing, lead generation and analytics.
I’ve worked inside established organizations, agencies, growing businesses and my own ventures. That range has made me comfortable moving between strategy and execution.
I can develop the campaign, write the message, work with creative, evaluate performance and manage the stakeholders needed to get the work out the door.
I don’t believe every marketing problem needs a complicated answer. It needs the right one.
2024–2025
Senior Marketing Specialist
Orion180
2023–2024
Senior Digital Marketing Specialist
My Florida Roofing Contractor
2020–2023
Co-Founder + Marketing Lead
The House of Scoops
2019–2020
Digital Marketing Specialist
Western Dental
2018
Account Manager
Passport Brand Design
2015–2018
Marketing Manager
Freshpet