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// RÉSUMÉ

Strategy + execution,
without the handoff.

13+ years across product marketing, integrated campaigns, digital acquisition, lifecycle, content, SEO, paid media and brand.

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// EXPERIENCE
2024–2025

Senior Marketing Specialist · Orion180

Product marketing, B2B campaigns, agent communications, Private Flood, FLEX, MY180, training and multi-state expansion. Managed 15+ concurrent initiatives.

2023–2024

Senior Digital Marketing Specialist · My Florida Roofing Contractor

SEO, email, website strategy, social, CRM automation, reporting, creative development and lead generation.

2020–2023

Co-Founder + Marketing Lead · The House of Scoops

Branding, marketing, acquisition, website development, customer experience, vendor relationships and growth planning.

2019–2020

Digital Marketing Specialist · Western Dental

Email, SEO, paid search, content, social, CRM, lead generation and localized digital programs.

2018

Account Manager · Passport Brand Design

Client communication, briefs, presentations, timelines, status reporting and creative coordination.

2015–2018

Marketing Manager · Freshpet

Consumer marketing, digital campaigns, product initiatives, content, audience strategy and integrated execution.

// CAPABILITIES

Strategy + Product

Brand strategy · Positioning · Product marketing · Go-to-market · Audience strategy · Competitive analysis

Digital

Google Ads · Meta · SEO/SEM · Email · Lifecycle · Lead generation · Website strategy

Content

Copywriting · Content strategy · Social · Campaign messaging · Sales enablement · Creative briefs

Analytics + Ops

Reporting · Google Analytics · CRM · KPI development · A/B testing · Vendor management · Project leadership