Educate.
Myth-versus-reality content, FAQs, product education and Private Flood versus NFIP positioning.
← Selected Work
// CASE STUDY · PRODUCT MARKETING / INSURANCE
Orion180
Making complicated insurance products easier to understand, sell and act on.
I led product marketing, agent communications and campaign execution across homeowners and flood insurance while supporting a growing network of independent agents.
Selected Orion180 campaign work
500+agent partners supported
15+concurrent initiatives
Multi-statelaunch + expansion support
01 The Challenge
Insurance came with complexity before the campaign even started.
Agents had to understand product eligibility, coverage, underwriting changes, quoting procedures, platform updates and market differences before they could confidently sell.
My job was to turn that complexity into communication that made the next action obvious.
02 My Role
I worked at the intersection of product, sales and marketing.
I developed campaign strategy, messaging, agent communications and launch support while coordinating with product, underwriting, sales, technology, compliance, design, leadership and vendors.
Product MarketingB2BEmailSales EnablementLaunch StrategyAgent Education
01 / PRIVATE FLOOD
Reengage agents through education, not just promotion.
I used recurring educational touchpoints to keep Private Flood relevant and give agents more confidence discussing coverage with homeowners.
Reengage.
Email campaigns, newsletter content, webinars, training and seasonal flood messaging.
Quote.
Quote-and-bind reminders, sales resources and agent-facing communication tied to action.
02 / FLEX HOME INSURANCE
Translate launch details into a story agents could use.
I supported the Florida FLEX launch by turning product and underwriting details into clear agent-facing communication across email, FAQs, training, sales resources and MY180.
Make the product understandable before asking the agent to sell it.
03 / AGENT EDUCATION + MY180
Market what agents can do, not the software itself.
For MY180 and recurring training programs such as First Friday Flood, I focused communication on practical actions: quote, bind, learn, manage and move forward.
// SELECTED CAMPAIGN VIDEO
Open the Door to Better Insurance.
A consumer-facing example from my Orion180 work.
04 Takeaway
Complexity is often the marketing problem first.
I learned to understand the product deeply enough to simplify the decision without oversimplifying the details. That balance mattered in a category where accuracy, compliance, technology and sales all had to work together.
Next Case StudyFreshpet →